How to prepare your home for real estate photography

zwelo Advices / Zwelo

How to prepare your home for real estate photography

The most important thing about showing your apartment to potential buyers is to leave a good first impression. We know that you’ll do your best to show your property to buyers, once they book a viewing, but with Zwelo your property presentation starts online.

That’s why is essential to have a good property presentation! And you can’t have one if your photos are not clean, polished and so good that they look like they are from a magazine. To help you make the most of our professional shooting, we prepared a guide for real estate photography. Follow these simple rules and make your property shine!

Our professional team of photographers throughout years of experience learned to avoid potential deal breakers. We are excited to share with you some of the most important tips and tricks for representing your property online in a good light.

General rules

Clean the apartment. Vacuum the carpets, do the dusting, clean the floors, and clean the windows. Apartment hygiene and overall cleanliness is a fundamental part of the decision making. Don't let the poor first impression ruin your chance of finding the suitable tenants. Tidy up all rooms. Put the clothes, shoes, dishes, toys, and newspapers away.

  • Put away everything that's too personal, like quirky artwork or grandma's old cross stitches that recently had a great comeback.

  • Make sure that all lights are on, and change the burned out light bulbs. Every room has to be well lit.

  • Turn off TVs, computers and all electronics.

  • Remove all floor covers, especially the ones that cover wooden floors.

  • Move away all trash cans.

  • If you have pets make sure to put away their beds, bowls and feeders, and their toys.

  • Put some flowers in a vase and make the color pop. Flowers look great in photos.


  • Make the bed and tighten up all bed covers.

  • Pick up nicely colored bed linen and cushions that will brighten up the room.

  • Put away all personal stuff, and make sure to shut the closet doors and drawers.

  • Take out all phone chargers and other electrics.

  • Clean the area under the bed and put away everything you might want to keep off the photos.


  • Take out all dishes from the sink. Make the sink look sparkling clean.

  • Clean the countertops. Put aside kitchen cloths, knives, cutting boards, detergents, and sponges.

  • Leave only one kitchen appliance on the countertop.

  • Take off all fridge magnets, postcards, and sticky notes.

  • Set the table for a fancy dinner party. Use only the best cutlery and table decoration.

  • Put the fruit basket on the table. The colors will invigorate the photos and make them stand out.


  • Put the toilet seat and cover down.

  • Clean all countertops. The best way to photograph the bathroom is without toilet paper, soaps, and shampoo bottles in sight. You should also store toothbrushes, deodorants, and laundry detergent in cupboards.

  • If you decide to leave the towels on hangers, make sure that they are clean, new, and decorative.

  • Remove all floor covers and decorative toilet seat covers.


(It doesn't matter if you have a small backyard, balcony or a terrace – similar rules apply. Don't underestimate the effect one nicely decorated balcony can have on interested parties.)

  • Pick a nice, sunny day for photography and the ideal time of the day to maximize the natural light.

  • Park your car somewhere else, and leave the driveway empty.

  • Mow the lawn, trim overgrown hedges, and rake leaves.

  • Put aside garden tools, hose, toys, bicycles, and bins.

  • Clean after your pets.

  • In wintertime clean the snow from the driveways and walkways.

  • If you have a swimming pool make sure that it's perfectly clean.

  • Invest in some plants and colorful flowers in the garden.

Last minute checkups

  • Turn on all the lights in the apartment, even the ones on kitchen appliances (i.e. the light on the range hood).

  • Lit some candles, light up the fireplace, and turn on all decorative lights.

  • Roll up the blinds, open window shutters and let the light in.

  • Take your pets for a walk, especially if they tend to get anxious around new people. That way the photographers can work without any distractions.

Take some time to clean and tidy up. Put a little effort and make your place shine. With Zwelo online real estate platform your property will be visible to thousands of people each day. That’s why it’s important to leave a good first impression and show your property in the best light.